About AshBar Advisors

Built from more than 20 Years
Working Inside Live Entertainment

AshBar Advisors was created to help independent live entertainment companies build stronger alignment across marketing, ticketing, operations, and artist teams.

  • After years working in every stage of thousand of campaign lifecycles, founder Ashley Baronfeld experienced firsthand how often those areas operated separately despite sharing the same goals; resulting in disconnected communication, operational friction, and missed revenue opportunities across campaigns and organization verticals.

  • AshBar Advisors provides executive level marketing strategy and campaign leadership designed to create stronger alignment, smarter marketing structure, and more sustainable audience growth and revenue results.

  • Our company’s perspective is built from more than two decades inside the industry spanning tours, venues, residencies, festivals, and live events, including national marketing leadership across thousands of tours and one-off shows at Live Nation Entertainment and executive marketing management at Icon Concerts.

  • The result is marketing that is more connected, operationally aligned, and actively worked on to support stronger campaigns, sustainable audience growth, and long-term revenue performance.

A woman with curly brown hair standing on a city street with blurred background, wearing a red jacket, teal top, layered necklaces, and smiling at the camera.

About Ashley Baronfeld

Ashley Baronfeld has spent more than 20 years in live entertainment marketing, working directly in every facet of the business. She spent nearly a decade in national marketing at Live Nation Entertainment, overseeing thousands of campaigns for tours and one-off shows. She went on to serve as Vice President of Marketing at Icon Concerts before founding AshBar Advisors to bring that experience directly to venues, promoters, artists, agents and independent live organizations.

Her work spans venues, independent promoters, touring artists, and talent agencies, with a focus on building and implementing tactical, strategic marketing structure and coordination that independent organizations rarely have access to at the senior level.